As cloud computing architecture grows in popularity, wireless sensor networking has become even more prevalent. Network World called wireless sensors a potential ‘hot’ data center trend as long ago as October 2009. But, as overall sensor network traffic grows, the need to monitor the heat switches and servers are generating increases.

The better your visibility of consumption and emissions, the better you can balance the heat loads in your data center.  AFCO Systems’ Resource Manager Platform bridges the IT-Facilities gap to deliver balance, visibility and control for optimum data center performance.   AFCO provides green data center solutions that range from basic enclosures for small, low-density applications to complete prepackaged, scalable, active systems for extremely high-density data centers requiring proactive thermal management of cooling and power resources in real time at the enclosure level and across the data center.

Wireless makes mounting sensors across server racks, power circuits, computer room air conditioners, computer room air handlers and chillers possible.  This is, of course, because wireless requires no cabling to communicate the data to the monitoring application.

The better visibility data center managers have into consumption and emissions, the better they can balance energy-conservation efforts with power efficiencies.  In addition to reducing the carbon footprint, consolidated data centers often mean denser data centers.  By getting a clearer view into what’s happening in their data centers, manager can take steps to avoid hot spots, which are likely to crop up.

To balance energy-conservation efforts with power efficiencies, data center manager need a solution that:

• - Provides the visibility that enables organizations to bridge the IT-Facilities gap with real-time data and trending intelligence on systems critical to the organization.
• - Acts proactively as a performance tool that collects, stores, shares, analyzes and reports information on power, space and cooling.  Ideally, this solution will collect information directly at the enclosure level in real time and consolidate and visualize it across the data center.
• - By working at the enclosure level provides the advantage of delivering real-time, actionable information—and gives organizations a new level of visibility and control.

For more on how you can cool your data center rather than cook it, visit our website.

If you’d like some help with ways to manage and control your power and cooling, we’re always here to help!

Toby Buttle has joined AFCO Systems as executive sales manager. He brings 25 years of sales experience to his new role. The Farmingdale firm makes enclosures for data centers that feature resource management systems, which allow for more efficient cooling of equipment.

Buttle will be responsible for all inside and outside sales activities and for directing the sales team to maximize growth, leadership and profitability for the company.

According to Buttle, this is the most technical product he has sold to date. “But once you get a grasp on the concept, it’s easy to explain it to potential customers,” he said.

To accept the position at AFCO, Buttle relocated from Texas, where he worked for BlueScope Steel. He has never lived on Long Island before.

“The humidity is an improvement over Texas, and there’s a lot to do here within easy reach,” he said. “But the traffic is horrendous.”

Buttle graduated from the U.S. Naval Academy in Annapolis, Md. “At the time, I was interested in attending the Naval Academy because it offered a free education,” he said. “I didn’t enjoy it very much while I was there, but, looking back, it was probably the best decision I have made.”

After fulfilling his five-year commitment with the U.S. Marine Corps, Buttle was ready for civilian life and got into sales at the suggestion of a college friend. His first sales job was with Sensormatic, a provider of retail security solutions.

Buttle said he learned a lot from every position he has held. “You can’t succeed in this business without taking a little constructive criticism,” he said. “I always say that sales is like having a tool: the more you use it, the better you will do with it.”

Motivating sales professionals is an important part of Buttle’s role. “When you lead people, sometimes you have to make them do what they don’t want to do,” he said. “But by setting realistic goals and objectives, you can improve performance a little bit at a time.”

For those starting out in sales, Buttle suggests finding a mentor who is very successful. “Learn as much from that person as you can,” he said. “It’s easy to form bad habits, but the salespeople who are the most successful are the ones who work the hardest and the smartest.”

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